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Saturday, June 21, 2025

Prime 10 Search Engines in 2025 That Go Past Google


Like most individuals, I used to Google every little thing with out pondering twice.

Want a recipe? Google. Random trivia at 2 a.m.? Google once more. It was the default, till I noticed one thing huge: Google isn’t the one search engine on the town.

There’s a complete world of search engines like google and yahoo doing issues otherwise, and in some instances, higher. Tighter privateness, smarter AI, cleaner interfaces. A number of the Google alternate options and essentially the most used search engines like google and yahoo genuinely shocked me.

In the meantime, AI chatbots like ChatGPT and Perplexity are altering how we search by answering questions straight, usually quicker than conventional engines. We’re now not simply typing key phrases and clicking hyperlinks. We’re chatting, prompting, and anticipating curated, instantaneous solutions a lot in order that some individuals have began questioning: The place are individuals truly looking out in 2025? Is Google’s reign lastly in danger?

So I dug into the information, taking a look at market share, site visitors developments, consumer conduct, and the standout options shaping in the present day’s high platforms.

On this article, you’ll discover the high 10 search engines like google and yahoo ranked by market share, site visitors, and utilization, backed by stats, not simply opinions.

TL;DR:

  • Google nonetheless dominates the search world with 89.66% of worldwide site visitors in 2025, nevertheless it’s now not the one sport on the town.
  • Bing is slowly gaining floor, and regional and area of interest engines are thriving in pockets. 
  • AI chatbots like ChatGPT, Perplexity, and Gemini are redefining what it means to “search.” They could not present up on market share charts but, however they’re already altering habits, and that is perhaps the actual disruption.

What are the highest 10 search engines like google and yahoo on the earth?

As of 2025, the highest 10 search engines like google and yahoo on the earth, ranked by market share, are:

Search engine International market share Main area(s) Key options differentiators
Google 89.66% International Quick outcomes, huge index, ecosystem integration
Bing 3.88% North America, Europe AI chat, Home windows default, Edge integration
Yandex 2.53% Russia, CIS Localized search, AI instruments, Cyrillic optimization
Yahoo 1.32% U.S., Japan Powered by Bing,  legacy homepage enchantment, sturdy information, and content material portal
DuckDuckGo 0.84% U.S., Germany, India Privateness-focused, no monitoring, nameless search
Baidu 0.72% China Dominant in China, within the Chinese language language solely
Naver 0.33% South Korea Curated portal, user-generated content material, webtoons
Ecosia 0.11% Europe Eco-friendly, advert income funds reforestation
AOL <0.1% U.S. Legacy portal, powered by Bing
Seznam <0.1% Czechia Native portal, Czech-focused providers

Word: The market share figures offered listed here are primarily based on StatCounter knowledge. These rankings mirror conventional search engines like google and yahoo and don’t account for rising AI search instruments or platform-specific search experiences. 

Prime 10 search engines like google and yahoo in 2025

Search engines like google and yahoo assist us look issues up on-line, or that’s what I believed, so. However as I went slightly deeper, I may see that every one displays one thing greater: how we search, what we care about, and what we count on from the web after we ask a query.

And now, in 2025, these expectations have shifted. Privateness issues greater than ever. A few of us desire AI-powered solutions. Some don’t. Others wish to search in their very own language, on platforms constructed for his or her area or values. The way in which we search is private, and it’s evolving quick.

On this part, I’ll checklist the most well-liked search engines like google and yahoo shaping how individuals discover info in the present day, ranked by utilization, market share, site visitors, and relevance.

 

Supply: StatCounter International Stats – Search Engine Market Share

1. Google

With 89.66% of the worldwide search market share, Google stays the undisputed chief in 2025. It dominates as essentially the most used search engine in almost each area, besides China and Russia, the place native gamers Baidu and Yandex lead. 

On desktop, Google instructions 79.4% of the market, and on cellular, it soars to 93.8%, displaying simply how deeply embedded it’s in our on a regular basis looking habits.

It’s a far cry from its humble beginnings. Again in 1998, when Stanford college students Larry Web page and Sergey Brin launched Google, its homepage promoted month-to-month e mail updates and boasted a modest index of 25 million pages. At this time, it’s the go-to gateway to the web for billions.

Google's prototype homepage

Google’s prototype homepage from 1998; Supply: Wayback Machine

What retains Google on high? It is lightning-fast outcomes, huge index, and seamless integration throughout its ecosystem — YouTube, Maps, Gmail, Chrome, Android, and extra. For many customers, it’s the default search engine. 

In line with Similarweb knowledge, Google noticed over 81 billion visits in April 2025, making it one of the regularly used web sites on the planet. It accounts for 83% of the search engine market by way of whole site visitors share. On common, individuals spent about 10 and a half minutes on the positioning and clicked by way of almost 9 pages every time they visited. 

That’s not only a reflection of dominance; it’s an indication of deep, recurring utilization. We don’t say “search it,” we are saying “Google it.”

Curiously, 19 % of this site visitors got here from the U.S., whereas India accounted for 8.2 %. This highlights how Google’s footprint spans each mature and quickly rising web markets. 

It’s not nearly how many individuals use Google, it’s about how usually they depend on it, each second of daily.

What number of Google searches are made daily?

Google handles over 5 trillion searches per 12 months, up from simply 2 trillion in 2016, in accordance with the corporate. This breaks right down to:

  • 416.7 billion searches per thirty days
  • 13.7 billion searches per day
  • 571 million searches per hour
  • 9.5 million searches per minute
  • 158,549 searches per second

Impartial estimates put that determine even larger. SparkToro locations that determine at 5.9 trillion searches yearly.

Not everybody searches the identical means. SparkToro’s evaluation of U.S. customers discovered that:

  • 30% make simply 1–20 searches per thirty days
  • 1% search over 1,000 occasions month-to-month
  • The biggest group, 20.2%, searches between 101 and 250 occasions per thirty days

So whereas Google’s dominance is simple, precise search conduct varies greater than we would suppose.

How much do American search on Google in a month

Supply: SparkToro

2025 hasn’t been with out its challenges for Google. It’s AI Overviews, powered by Gemini, rolled out broadly this 12 months. This function, which summarizes solutions on the high of search outcomes, now reaches 1.5 billion customers per thirty days. It’s also rolling out AI Mode, a extra interactive, conversational expertise designed to information customers by way of multi-step queries utilizing pure language within the U.S.

Whereas the corporate frames it as the way forward for search, mixing conventional outcomes with AI-generated summaries, the response has been blended. Some customers respect the conversational solutions. Others discover the expertise cluttered or query the trustworthiness of the summaries, particularly after a number of high-profile misfires. 

There’s additionally rising criticism round advert saturation, with natural outcomes usually pushed far beneath the fold. And whereas Google has made some privateness enhancements, it continues to face regulatory stress and ongoing skepticism about how consumer knowledge is dealt with.

In a delicate however telling shift, Google’s search market share dipped beneath 90% for the primary time on the finish of 2024 and continues to take action. It’s not a collapse, however in an trade the place Google has lengthy been untouchable, it’s value watching.

For now, due to its velocity, attain, and acquainted construction, Google stays the heavyweight champion of search. Nonetheless, with AI reshaping how individuals work together with info, its once-unshakable lead might now not be assured.

2. Bing

Let’s be trustworthy: Bing wasn’t precisely the search engine individuals bought enthusiastic about. Launched by Microsoft in 2009 to switch Reside Search, it spent many of the final decade because the quiet various to Google. Strong? Positive. In style? Not likely.

However then 2023 occurred.

Bing search engine

Screenshot of Bing search engine

After years of hovering round 2–3% world market share, Bing noticed an actual bump due to the launch of Bing Chat, now known as Copilot. It was the primary main search engine to deliver generative AI straight into the search expertise. Out of the blue, Bing wasn’t simply taking part in catch-up. It was main the dialog.

By 2025, Bing holds 3.88% of worldwide search market share. Which may nonetheless sound small, nevertheless it tells a narrative of regular development. The engine does particularly effectively on desktop, the place it grabs 11.73% of the market, principally due to its deep integration with Home windows 11 and Microsoft Edge. On cellular, it’s a distinct story, with simply 0.64%, displaying how a lot it nonetheless relies on the PC ecosystem.

Geographically, Bing’s strongest numbers come from North America, the place it holds 7.36% general, together with 7.5% within the U.S. In Europe, it captures 4.1%, with 3.9% within the U.Ok.. In Asia, it struggles to achieve floor, simply 2.35%, together with 1.3% in India, highlighting its comparatively restricted world attain in comparison with Google.

In line with Similarweb, Bing noticed 1.4 billion visits in April 2025, accounting for 1.44% of worldwide search engine site visitors. Customers spent about seven and a half minutes per go to and clicked by way of 5.44 pages — decrease than Google, however nonetheless notable for a longtime underdog.

And Microsoft’s AI wager? It’s working.

Microsoft shared key milestones about Bing after its AI chatbot rollout:

  • 100 million each day lively customers on Bing (March 2023)
  • Over 1 billion chats and 750 million AI-generated photos inside six months of the launch (August 2023)

Whereas Google later responded with its personal AI chatbot, Gemini, AIOs, and AI Mode, Bing’s first-mover benefit gave it a measurable, if nonetheless modest, enhance in consideration. The truth that Bing stays the default search engine on thousands and thousands of Home windows PCs, and is deeply built-in into Home windows and Microsoft Edge, continues to present it a baked-in distribution edge, notably amongst informal or enterprise customers.

It’s nonetheless removed from threatening Google’s dominance, however in a search world reshaped by AI, Bing lastly has one thing it hasn’t had in years: momentum.

Curious how your browser selection impacts your search expertise? Take a look at the finest browsers of 2025 and study extra about them.

3. Yandex

With 2.53% of worldwide search market share, Yandex is now the third most-used search engine on the earth, just lately overtaking Yahoo, though it’s principally utilized in only one a part of the world. Its power comes nearly completely from Russia and neighboring international locations, the place it’s deeply woven into on a regular basis web use.

Yandex search engineScreenshot of Yandex search engine

Based in 1997, even earlier than Google launched, Yandex has lengthy been a pioneer in search. At this time, it nonetheless leads the Russian search market by a large margin, holding 75.25%, whereas Google trails far behind at 22.83%. Russia stays one of many few main markets the place Google isn’t in management.

 

Supply: StatCounter International Stats – Search Engine Market Share

Typically known as the “Google of Russia,” Yandex affords way more than search. It has its personal ecosystem of providers: maps, e mail, cloud storage, translation instruments, and sensible assistants, all designed particularly for Russian customers and their cultural context.

Its largest benefit? Localization. Yandex’s algorithm is constructed to know Cyrillic script and the distinctive nuances of the Russian language, giving it a critical edge for native queries. Add to that its funding in AI and machine studying, and also you’ve bought a platform that powers every little thing from customized suggestions to voice instruments and digital assistants. For a lot of customers, Yandex isn’t only a search engine. It’s their whole on-line expertise.

Globally, Yandex holds 2.97% of desktop search and a pair of.35% on cellular, making it one of many extra balanced search engines like google and yahoo throughout units, particularly in comparison with Bing, which is way extra desktop-heavy.

In line with Similarweb, Yandex’s Russian homepage had 2.79 billion visits in April 2025. Guests spent a mean of 8 minutes and 28 seconds per session, clicking by way of greater than 8.5 pages per go to. By site visitors quantity, Yandex will get 2.58% of worldwide search engine site visitors.

In a world dominated by U.S. tech giants, Yandex reveals {that a} native participant, with the correct instruments and focus, can nonetheless maintain its personal globally.

4. Yahoo

My first e mail deal with? Yahoo. And if my reminiscence serves me proper, I used to Yahoo issues earlier than “Googling” was even a factor. However now? Not quite a bit. I haven’t used Yahoo Search in years, and I’m not alone.

Yahoo search engineScreenshot of Yahoo search engine

As soon as the go-to net portal and a high search engine within the early 2000s, Yahoo’s affect in search has light exhausting. At this time, it holds simply 1.32% of the worldwide search engine market share, placing it in 4th place behind Google, Bing, and Yandex. 

It does barely higher on desktop, the place it has a 2.93% share, simply behind Yandex. However on cellular, it barely registers a 0.69% market share, an indication of how a lot it is fallen behind in a mobile-first world.

Yahoo Search is now powered by Bing by way of a long-standing partnership with Microsoft. It serves a loyal (and infrequently older) consumer base who land there through the Yahoo homepage, or stick round for Yahoo Mail, Finance, Information, and different acquainted portals.

Curiously, Yahoo stays unusually standard in Japan, the place Yahoo Japan operates as a separate firm and continues to dominate as a search and portal service. It holds 9.17% of the search engine market in Japan, second solely to Google, which leads with 80.5%. In reality, Yahoo Japan (yahoo.co.jp) is the tenth most visited web site globally, in accordance with Similarweb, even outpacing yahoo.com. Within the U.S. and different markets, Yahoo’s share is far smaller, although some loyal customers nonetheless use Yahoo.com for get your hands on of behavior.

And it is not all tumbleweeds. Yahoo pulls in 3.09 billion visits each month, as of April 2025. The common consumer spent 7 minutes and 17 seconds per go to and clicked by way of 5.34 pages, respectable engagement for a legacy model.

Greater than half of Yahoo’s site visitors (51%) comes from the U.S., with Taiwan (4.6%) and the UK (4%) rounding out the highest markets. And this is a enjoyable twist: 5.4% of Yahoo’s site visitors finally ends up going straight to Google.com, doubtless from customers typing queries into the homepage search field, solely to bounce to the search engine they actually wished to make use of.

Yahoo may not be main the pack anymore, however its legacy as a family web title and its acquainted interface nonetheless give it simply sufficient momentum to remain on the worldwide leaderboard.

5. DuckDuckGo

In case you’ve ever looked for one thing on-line and instantly seen advertisements for it on Instagram, you’ve most likely wished your searches have been simply… personal. That’s precisely the issue DuckDuckGo got down to remedy.

Launched in 2008, DuckDuckGo is now the fifth most-used search engine on the earth, with 0.84% of worldwide market share. It performs barely higher on desktop (1.07%) than on cellular (0.74%).

DuckDuckGo search engineScreenshot from DuckDuckGo search engine

It’s made the worldwide high 5 by doing one factor very well: defending consumer privateness. It doesn’t monitor you, retailer your search historical past, or construct an information profile round your exercise. Looking out on DuckDuckGo is totally nameless — privateness by design, not as an added function.

DuckDuckGo pulls in outcomes from a wide range of trusted sources, together with Microsoft’s Bing index, Wikipedia, Apple Maps, and its personal net crawler. It doesn’t create a filter bubble, and it doesn’t personalize outcomes primarily based in your previous searches, so everybody sees the identical factor for a similar question. That’s a function, not a flaw.

In line with DuckDuckGo, the engine handles about 3 billion searches per thirty days, which breaks right down to:

  • 100 million searches per day
  • 69,000+ searches per minute
  • Round 1,157 per second

As of 2022, the corporate had handed 100 billion whole searches, and it now estimates that over 100 million individuals use the platform globally.

That consumer base is clearly mirrored in third-party search engine marketing instruments, too. Similarweb knowledge reveals that that DuckDuckGo noticed 713.7 million visits in April 2025. Customers on common spend 7 minutes and 47 seconds per go to and click on by way of 6.33 pages, a powerful engagement for a search engine that doesn’t monitor or personalize.

A lot of that site visitors comes from privacy-conscious customers within the U.S. (46%), adopted by Germany (8.3%) and India (6.6%), the place curiosity in nameless looking continues to develop.

It’s not aiming to dethrone Google. However for customers who care extra about anonymity than AI or comfort, DuckDuckGo is the go-to various for a privacy-focused search engine, and its numbers show there’s an actual demand for search that doesn’t watch you again.

6. Baidu

If Yandex is the “Google of Russia,” then Baidu is undoubtedly the “Google of China.” With 0.72% of worldwide search engine market share, Baidu might appear to be a distinct segment participant, however its scale in China tells a distinct story.

Baidu search engineScreenshot from Baidu search engine

Based in Beijing in 2000 by Robin Li and Eric Xu, Baidu has grown into the dominant search engine in China. Though it’s used nearly solely inside one nation, it constantly ranks among the many high world search engines like google and yahoo by question quantity, due to the sheer dimension of its consumer base.

In China, Baidu instructions 53.1% of the home search market, far forward of Bing’s 26% there. Globally, its presence is far smaller. Most of Baidu’s providers are geo-restricted and obtainable solely in Chinese language, limiting their accessibility exterior mainland China. It holds 0.62% of desktop and 0.64% of cellular market share worldwide — modest, however pretty balanced throughout platforms.

 

Supply: StatCounter International Stats – Search Engine Market Share

Nonetheless, Baidu’s scale inside China is very large. As of December 2024, the firm had round 679 million month-to-month lively customers on its app, underscoring its sturdy maintain on the native market.

That attain reveals up in net site visitors, too. In line with Similarweb, Baidu’s primary website obtained 2.15 billion visits in April 2025, making it the third most-visited search engine on the earth by way of site visitors. Customers spent a mean of 5 minutes and 27 seconds per go to and seen 8.76 pages, an indication of sturdy engagement.

Unsurprisingly, that site visitors is closely concentrated in China. Almost 95% of Baidu’s site visitors comes from China, with smaller shares from Hong Kong (1.4%), Taiwan (1.15%), and fewer than 1% from the U.S. 

Baidu is probably not a world participant within the conventional sense, however inside China, it stays the undisputed gateway to the web.

7. Naver

With a world search engine market share of 0.33% as of January 2025, in accordance with Statista, South Korea’s Naver would possibly appear to be a small participant globally, however inside its dwelling market, it’s something however.

Naver search engineScreenshot from Naver search engine

Naver holds 48.4% of South Korea’s search engine market and is liable for roughly half of all searches within the nation. Its share has hovered between 40% to 50% lately, carefully competing with Google. Exterior of Korea, nevertheless, Naver is barely used, making it a uniquely regional powerhouse.

 

Supply: StatCounter International Stats – Search Engine Market Share

What units Naver aside is its portal-style, content-rich method. The search expertise is designed much less like Google’s minimalist mannequin and extra like a full-fledged ecosystem. Search outcomes are divided into segments like blogs, questions and solutions, information, photos, movies, and extra. It leans closely on user-generated content material, particularly by way of Naver Blogs and Cafes (neighborhood boards), which regularly dominate outcomes for native queries.

Naver’s homepage is a vacation spot in itself. Along with the search bar, it options trending subjects, net comics (webtoons), purchasing feeds, and leisure information, all tailor-made to Korean consumer conduct. It’s not only a search engine; it’s a curated web expertise that matches how South Koreans devour content material on-line.

And that all-in-one expertise clearly resonates with customers. In line with Similarweb, Naver recorded 1.59 billion visits in April 2025, with customers spending a mean of 16 minutes and 36 seconds per go to and clicking by way of 11.85 pages — among the highest engagement metrics amongst search engines like google and yahoo.

Unsurprisingly, most of Naver’s site visitors comes from South Korea, accounting for about 96%, with a small slice from the U.S. (1.5%) and fewer than 1% from Japan, China, and Indonesia.

Whereas Naver’s world footprint is restricted, its deep integration into Korean digital life and South Korea’s excessive web penetration be sure that it stays a high 10 search engine worldwide and a long-lasting pressure in one of the related markets on the planet.

8. Ecosia

I don’t often consider net searches as doing a lot good, however Ecosia challenges that assumption.

With simply 0.11% of worldwide search engine market share, Ecosia is a small participant general, but it stands out as one of the distinctive search engines like google and yahoo on the market. That uniqueness has earned it a spot within the high 10 search engines like google and yahoo.

Ecosia search engineScreenshot from Ecosia search engine

It’s particularly standard in Europe, the place it holds 0.36% of the market, due to its popularity because the “tree-planting search engine.”

Ecosia runs on Microsoft Bing’s and Google’s search know-how to serve customers’ search outcomes and advertisements, nevertheless it places nearly all of its advert income towards reforestation efforts around the globe. In line with the firm, it has planted over 232 million timber to date. For somebody like me who cares about environmental influence, that shift in function makes the expertise really feel extra intentional. You’re not simply looking out. You’re contributing to one thing greater.

And that mission has clearly attracted a loyal viewers. As of 2025, Ecosia studies round 20 million customers worldwide. In line with Similarweb, it noticed 206.1 million visits in April 2025, with customers spending a mean of 5 minutes and 34 seconds per go to and looking 3.94 pages per session.

Not surprisingly, most of that site visitors comes from Europe. Germany (22.7 %) and France (22.6 %) prepared the ground, adopted by the US (12 %) and the UK (10.5 %).

So no, it’s not competing with Google or Bing on dimension, however in order for you your searches to perform a little good, Ecosia makes a compelling case.

9. AOL

Shock, shock: AOL remains to be round. And never solely that, it nonetheless will get site visitors. Much more than you’d suppose.

As soon as generally known as America On-line, AOL was the face of the web within the ’90s and early 2000s. At this time, it holds simply 0.09% of the U.S. search engine market. However that’s nonetheless (barely) sufficient to maintain it inside the world high 10.

AOL search engineScreenshot from AOL web site

In line with Similarweb, AOL noticed 296.2 million visits in April 2025. Guests spent a mean of 9 minutes and 41 seconds on the positioning, looking 8.04 pages per session. A large 86.2% of that site visitors got here from the U.S., with the U.Ok. (5.2%) and Germany (3%) trailing behind.

Almost 3% of AOL’s outbound site visitors goes straight to Google, which tells you individuals nonetheless begin there, even when they don’t keep.

AOL’s search engine is powered by Bing, and the expertise is fundamental at finest. It’s not likely a spot individuals go to go looking anymore. Most customers arrive at AOL.com for information, way of life content material, or to test their AOL Mail. The homepage feels extra like an internet portal than a search engine, which is smart given AOL’s roots.

I hadn’t typed “aol.com” right into a browser in years, however clearly, loads of individuals nonetheless do. And in a search world dominated by AI and mobile-first design, it’s form of fascinating that this relic of the early web remains to be hanging on.

10. Seznam

You may not have heard of Seznam except you’re from Czech Republic. However for a time, it was a critical competitor to Google on its dwelling turf.

SeznamScreenshot from Seznam search engine

In April 2025, Seznam’s primary website noticed 214 million visits, accounting for 0.48% of worldwide search engine site visitors by visits. That makes it the seventh most visited search engine on the earth, excluding regional Google domains like google.de.

It’s a Czech search engine and net portal that when dominated the nation’s search panorama. Within the early 2000s, it was the default selection for Czech customers — acquainted, native, and higher fitted to Czech-language content material than world platforms. 

Even in the present day, round 12 % of searches within the Czech Republic nonetheless occur on Seznam, with the remainder break up principally between Google, Bing, and Yandex. On desktop, its share is even stronger, sitting at 14.6%, whereas on cellular it holds 10.56%. A proof that it’s nonetheless a significant participant domestically, even when it’s light elsewhere.

 

Supply: StatCounter International Stats – Search Engine Market Share

Globally, although, Seznam’s footprint is small. It holds lower than 0.1 % of the worldwide search market share, making its presence negligible exterior Czechia and, to a smaller extent, Slovakia. Nonetheless, its native focus has helped it keep relevance, particularly amongst older generations who grew up with the platform.

A part of what makes Seznam stick is its ecosystem. It’s greater than only a search engine — it affords Seznam E-mail, a well-liked information website (Seznam Zprávy), a Czech-focused map service (Mapy.com), and extra. Its search outcomes are simple, overlaying net content material, photos, movies, and listing listings, with an emphasis on native relevance.

However Seznam’s dominance has slipped over the previous decade. As Google’s Czech-language help improved and Android smartphones with Google because the default search grew to become ubiquitous, extra customers made the swap. Seznam nonetheless hangs on as one of many high 10 search engines like google and yahoo globally, however simply barely tied with different minor gamers on the backside of the checklist.

In line with Similarweb, Seznam’s primary website noticed 214 million visits in April 2025. It accounted for 0.48% of worldwide search engine site visitors by visits, making it the seventh most visited search engine on the earth, excluding Google’s regional domains like google.co.in or google.de.

The common go to lasted 9 minutes and three seconds, with customers viewing about 6.14 pages per session. Most of its site visitors (96.7 %) comes from Czechia, with small shares from Slovakia (0.83 %) and minimal utilization from Germany, the UK, or the US.

Honorable mentions

Other than the foremost gamers listed above, there are a number of extra search engines like google and yahoo that, whereas not making it into the worldwide high 10 most-used or standard search engines like google and yahoo, nonetheless serve area of interest audiences or particular functions:

  • Qwant: A privacy-focused search engine primarily based in France, identified for not monitoring customers or promoting knowledge. In style amongst some European customers, particularly in France.
  • Startpage: Primarily based within the Netherlands, it affords Google search outcomes however strips out all private identifiers — primarily a privacy-first wrapper round Google.
  • Courageous Search: Developed by the group behind the Courageous browser, this engine is constructing its personal impartial index whereas emphasizing privateness and transparency.
  • Swisscows: A family-friendly and privacy-oriented search engine primarily based in Switzerland, with its personal semantic indexing method.

Wait, that’s a search engine now? Different high Google alternate options

Now, not each search begins with Google and even with a conventional search engine. Hundreds of thousands of customers flip to those non-search platforms to seek out info, get suggestions, and discover subjects in additional visible or social codecs, even when they are not constructed for it. Right here’s some knowledge round the most well-liked ones:

  • YouTube is technically a video platform, however with over 28.68 billion web site visits, it ranks because the second most visited web site globally. From “methods to repair a sink” to “which AI instrument is finest,” customers search and depend on it for visible studying and evaluations from its over 20 billion uploaded movies.
  • TikTok is turning into a discovery hub for Gen Z. Google’s personal inner knowledge revealed that 40% of younger customers use TikTok or Instagram for native search as an alternative of Google Search or Maps. Different research have discovered that greater than 40% of People flip to TikTok as a search engine, and near 1 in 10 Gen Zers are extra inclined to go looking on TikTok than on Google.
  • Amazon leads in product searches. 61% of U.S. shoppers start their purchasing journeys on Amazon fairly than Google, in accordance with eMarketer.
  • Reddit capabilities as a trusted supply for unfiltered opinions. A lot in order that “Reddit” is among the most regularly added modifiers to Google searches. Almost two-thirds of People flip to Reddit for search a minimum of as soon as every week, and 41% of its customers say it truly beats Google at it.

Whether or not it’s product analysis, restaurant searching, or studying a brand new talent, these platforms are shaping search habits with out technically being search engines like google and yahoo.

Prime 5 AI search engines like google and yahoo: ChatGPT, Deepseek, Gemini, Grok, and Perplexity

Whereas we’ve simply lined the highest 10 conventional search engines like google and yahoo and different non-search engines which can be used as search software program, it’s clear that the best way individuals search is evolving quick. 

AI search engines like google and yahoo like Perplexity.ai and chatbots like ChatGPT, Deepseek, and Google’s personal Gemini might not present up in market share charts simply but, however they’re altering consumer conduct in significant methods.

AI search vs conventional search: What the numbers say

As this shift unfolds, broader site visitors patterns inform an fascinating story. Listed here are some knowledge from the evaluation by OneLittleWeb:

  • AI chatbots noticed explosive development over the previous 12 months, with site visitors rising almost 81% between April 2024 and March 2025, including as much as 55.2 billion visits.
  • In distinction, search engine site visitors dipped barely, falling 0.51% year-over-year to a complete of 1.86 trillion visits throughout the identical interval.
  • Nonetheless, the hole is huge. Over time, AI chatbots accounted for simply 2.96% of the overall site visitors generated by conventional search engines like google and yahoo.
  • That disparity turns into even clearer after we take a look at each day utilization. In March 2025, search engines like google and yahoo averaged 5.5 billion visits per day, whereas AI chatbots drew solely 233.1 million — an almost 24-fold distinction in engagement.

Search engines vs AI chatbots traffic trendsSupply: OneLittleWeb

As talked about earlier, AI assistants aren’t changing search engines like google and yahoo like Google outright, however they’re shifting how we ask questions, discover subjects, and discover solutions. They don’t return a listing of hyperlinks. As a substitute, they attempt to perceive the intent behind your question and ship a direct, synthesized response, usually full with context, citations, or follow-up options.

And, the numbers converse to their rising momentum. 

Let’s take a better take a look at 5 of the most well-liked AI instruments to see how each is carving out its place within the evolving search panorama.

1. ChatGPT

With over 5.14 billion visits in April 2025, ChatGPT is now not only a chatbot. It’s a significant net vacation spot. It ranked because the fifth most visited web site on the earth, in accordance with Similarweb’s April knowledge. Customers spend a mean of seven minutes and 15 seconds per session and consider 4.15 pages per go to. 

ChatGPTScreenshot from ChatGPT

The size of utilization is staggering. The AI chatbot handles 1 billion messages per day and has an estimated 600 million month-to-month lively customers, a staggering rise that unfolded quickly by way of 2023 and 2024.

However how a lot of that exercise is “search-like”?

In line with an evaluation by SparkToro, about 30% of prompts despatched to ChatGPT carry search intent. While you break down the mathematics, that interprets to roughly 37.5 million search-like prompts per day. That’s significant, however nonetheless a far cry from Google’s 13.7 billion searches per day, which makes Google roughly 373 occasions bigger by way of each day search quantity.

It’s additionally telling that ChatGPT usually capabilities as a gateway, not the ultimate cease. 8.6% of its outbound site visitors goes to YouTube, and 5.6% finally ends up on Google, displaying that customers regularly proceed their journey elsewhere after getting an AI response.

Geographically, ChatGPT’s site visitors is more and more world. The U.S. leads with 15%, adopted by India (9.2%), Brazil (4.9%), the U.Ok. (4.6%), and Indonesia (3.6%).

So whereas it’s not consuming into Google’s dominance simply but, ChatGPT is shaping new habits. For a rising variety of customers, it’s turning into the primary cease for brainstorming, fast summaries, or advanced questions that transcend what a typical search engine delivers. 

Need to discover past ChatGPT?

If this bought you excited about all the opposite AI instruments on the market reshaping how we ask questions and discover solutions:

Whether or not you’re after fast summaries, smarter searches, or area of interest experience, these instruments provide contemporary and quicker methods to get the solutions you want.

2. DeepSeek

DeepSeek may not have the title recognition of ChatGPT or Gemini, nevertheless it’s rapidly making waves, rating because the second most-visited AI chatbot by net site visitors. 480.1 million individuals go to DeepSeek month-to-month, in accordance with Similarweb knowledge.

DeepseekScreenshot from DeepSeek

It’s constructed by DeepSeek AI, a Chinese language open-source lab, and runs completely on open-source language fashions. Folks spend 4 minutes and 55 seconds with the AI chatbot web site on common and see 3.42 pages per go to. 

What makes DeepSeek stand out? For starters, it’s fully free and totally open-source. That’s an enormous deal for builders, researchers, and anybody like me who needs a clear various with out paywalls or login friction. The interface is clear and chat-based, similar to ChatGPT, constructed for multi-turn reasoning, inline citations, and speedy responses. It has 47 million each day lively customers, in accordance with Statista

It could not have the bells and whistles of larger gamers or the tight integrations throughout platforms, nevertheless it excels in delivering fast, research-style solutions.

3. Gemini

Gemini, previously generally known as Bard, is Google’s personal conversational AI assistant—and it’s not simply one other chatbot. With over 350 million month-to-month customers and 409.4 million visits in April 2025 alone, Gemini is rapidly turning into central to how Google reimagines the way forward for search.

GeminiScreenshot from Gemini

What makes Gemini particularly noteworthy is who’s behind it. Because the world’s largest search engine, Google already controls how billions entry info. With Gemini, it’s now layering generative AI straight on high of that search infrastructure — primarily mixing sensible, conversational solutions with the attain and depth of conventional net outcomes.

Though Gemini’s net site visitors is tracked individually from Google Search, it’s not working in isolation. It’s higher seen as an AI-powered enhancement, not a substitute. From AI Overviews on the high of search outcomes to deep integrations in Gmail, Docs, and different Workspace instruments, Gemini is turning into the connective tissue that hyperlinks consumer queries to smarter, quicker, and extra contextual solutions throughout Google’s ecosystem.

On common, Gemini customers spend 5 minutes and 25 seconds per session and consider 3.43 pages per go to, displaying that engagement runs deep, particularly for a instrument designed to reply extra and hyperlink much less.

And since it’s constructed by the identical firm that dominates world search site visitors, Gemini isn’t simply one other instrument chasing AI hype. It’s Google’s play to future-proof its dominance by shaping not simply the place individuals search, however how. In that sense, Gemini isn’t a challenger within the AI race. It’s the incumbent ensuring they’re a part of the brand new challengers who rewrite the principles.

3. Grok

Grok is the AI assistant developed by Elon Musk’s xAI, and actually, I used to be shocked to see it have thousands and thousands by way of site visitors. I’ve seen a whole lot of engagement with Grok throughout X (previously Twitter), however I didn’t count on it to be pulling in numbers at this scale.

Screenshot 2025-06-02 at 9.59.15 PMScreenshot from Grok

As of April 2025, Grok recorded 196.1 million visits, with customers spending a mean of 6 minutes and 31 seconds per session and viewing 4.03 pages. That’s strong engagement for a instrument that’s nonetheless comparatively new within the AI house.

However Grok isn’t your typical search assistant. It’s constructed round real-time discovery, tapping into the X ecosystem to drag tweets, trending subjects, and breaking information right into a chat-style interface. It doesn’t intention to switch conventional search or serve up long-form analysis. It’s extra about fast solutions, dwell updates, and contextual information straight from the social net.

Its development is probably going pushed extra by platform synergy than standalone adoption. However for individuals already lively on X, Grok is turning into a handy sidekick, mixing informal queries with the immediacy of social media.

5. Perplexity AI

Perplexity.ai positions itself as an “reply engine” — not simply one other chatbot like the opposite instruments talked about above, however a full-fledged various to conventional search engines like google and yahoo like Google. From the start, its mission has been clear: ship quick, correct, and well-cited solutions with out making customers sift by way of a listing of hyperlinks.

As of April 2025, Perplexity noticed 113 million visits in a single month. 

Perplexity AIScreenshot from Perplexity AI

What makes Perplexity stand out is the way it handles advanced questions. It generates clear, concise responses backed by citations, supply hyperlinks, and real-time net knowledge. Customers can toggle between fast summaries and detailed reply threads relying on how deep they wish to go. On common, customers spent 5 minutes and 44 seconds per session, clicking by way of 4.2 pages every time.

And it’s gaining momentum quick. In line with the corporate, Perplexity now handles 100 million search queries per week, a hanging quantity for a comparatively younger search platform. It’s redefining what trendy search can appear to be: AI-first, source-aware, and designed for customers who need solutions, not simply choices. 

Curious how these AI chatbots evaluate head-to-head? Dive into real-world exams, evaluations, and prompt-based matchups:

There are additionally a number of different AI assistants redefining how individuals discover info on-line. Instruments like Copilot by Microsoft, Claude by Anthropic, Meta AI, You.com, Pi by Inflection AI, and Mistral are all a part of this rising panorama. 

Whereas they might not but match the site visitors of ChatGPT or Gemini, they’re actively shaping how customers work together with search-like experiences, providing every little thing from contextual Q&A to web-sourced summaries.

Because the AI house matures, these platforms might play an more and more essential position in how search evolves past the standard engine.

The way forward for search: The place are we headed?

Once I began engaged on this text, I simply wished to determine the place individuals are truly looking out in 2025 and whether or not something’s actually altering. 

What I discovered wasn’t a dramatic takeover, however one thing quieter and extra fascinating. The way in which we search is altering, even when the “the place” hasn’t totally caught up but. Google nonetheless dominates by a large margin, however the edges are beginning to fray. Area of interest engines are carving out loyal audiences. Privateness-first platforms are attracting aware customers. And AI instruments? They’re pushing us to ask higher questions and count on extra considerate, context-rich solutions.

We now not should default to the identical field each time we want a solution. There are engines and assistants on the market doing issues otherwise — some smarter, some easier, some simply… extra pleasing.

Personally, I’ve began utilizing completely different instruments for various duties. Want a fast, dependable abstract? Perplexity. On the lookout for real-time reactions? Grok. Nonetheless leaning on the outdated dependable? That’s Google. However now it’s only one possibility in a broader toolkit. 

Possibly that’s what the way forward for search actually appears like — not one homepage to rule all of them, however many instruments we select relying on what we’re looking for.

Ultimately, it’s not nearly looking out higher. It’s about looking out smarter and perhaps even with slightly extra intention.

In case you’re questioning how the individuals shaping this house are excited about all of it, don’t miss this dialog with Kevin Indig concerning the search within the age of AI.



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