EXCLUSIVE: Former Slate PR founding companions, Stephen Huvane, Robin Baum, Simon Halls and Andy Gelb have shaped a brand new concern, Apex Public Relations. The complete-service public relations and communications company begins instantly, and follows a partnership dissolution that occurred earlier this morning at Slate. Absolutely staffed with outposts in Los Angeles and Manhattan, Apex continues the partnership that has existed by means of a number of iterations for greater than 30 years.
“We’re excited to proceed this superb and longstanding partnership as we launch APEX,” the braintrust mentioned in an announcement. “We really feel like we struck gold after we first joined forces means again when, with all of our particular person strengths combining to make a very cohesive and profitable group. We’re very a lot trying ahead to persevering with that on this subsequent, thrilling enterprise.”
The companions have additionally unveiled a brand new board of managing companions, comprised of firm vets Guido Gotz, Lindsay Maguire, Scott Newman, Jennifer Plante, Shawn Purdy, and Megan Senior. The brand new board can be answerable for the everyday administration of Apex and can be key in setting the corporate’s agenda for future and long run development. Stated the founders: “We’re thrilled to be welcoming our newly shaped group of managing companions to assist us run the brand new firm. As we glance to the longer term we’re very lucky to have among the greatest younger expertise within the Public Relations trade by our aspect.”
Huvane, Baum and Halls have required new enterprise playing cards just a few instances in 31 years. They shaped an company underneath their very own names in 1994, then in 2001 merged it with public relations powerhouse PMK to type PMK/HBH. Huvane, Baum and Halls grew to become managing companions of that entity, and concurrently shaped an alliance with manufacturers and occasions specialist Andy Gelb at PMK/HBH. In 2010, the companions break up off from PMK/HBH to type Slate PR, which simply dissolved.
The overwhelming majority of Slate staff be a part of Apex, as do the five hundred+ associate purchasers. These embrace Jennifer Aniston, Ryan Gosling, Zendaya, Chris Hemsworth, Ryan Murphy, Julianne Moore, Emily Blunt, Lana Del Rey, Brendan Fraser, Amy Pascal, Sam Mendes, Russell Crowe, Anne Hathaway, George Clooney, Anya Taylor Pleasure, Ridley Scott, Elle and Dakota Fanning, Greg Berlanti, Tom Ford and Dakota Johnson. Apex occasion and model purchasers embrace the Vainness Honest Oscar Get together, Glamour Girls of the Yr, the Westminster Kennel Membership, Wondery, The Tony Awards, Netflix, IMDbPro and MPTF.
