Hannover Messe is the occasion to see manufacturing innovation. This 12 months, 127,000 enterprise and authorities leaders from 150 nations gathered to see how expertise is shaping the long run. As soon as once more, Microsoft showcased developments in AI and cloud applied sciences, underscoring its dedication to the continuing transformation inside manufacturing. Along with prospects and companions, Microsoft’s presence highlighted “Industrial AI in Motion” with demonstrations and thought management centered on generative design, manufacturing facility effectivity, and frontline operations.
Industrial AI in Motion
Via 31 demos, 53 theater periods, and three ancillary occasions, Microsoft highlighted how AI brokers are serving to producers unlock new ranges of productiveness, resiliency, and progress. As the brand new interface to industrial information and operations, generative AI instruments enable each employee—from the manufacturing facility flooring to the boardroom—to floor well timed, related insights that drive decision-making. Check brokers constructed with the ability of Microsoft Copilot Studio for your self.
Within the sales space, Microsoft centered on the whole manufacturing worth chain: advancing innovation in digital engineering with generative AI, making ready the manufacturing facility edge for AI, AI brokers supporting the event of frontline staff, and at last making clever digital threads a actuality. Microsoft introduced these 4 alternatives to life by way of 4 distinct neighborhoods crammed with demos, companions, and buyer tales. Highlights included collaborations with Rolls-Royce, Siemens, PTC, Sandvik, Husqvarna, Sight Machine, Sanctuary AI, SymphonyAI, Bridgestone, and Databricks. Microsoft’s Hannover presence garnered unbelievable media consideration, notably a number of information channel interviews with Anges Heftberger, CEO, Microsoft Germany, and a go to from Roland Busch, CEO, Siemens AG.
This 12 months, Microsoft’s centerpiece displayed the Rolls-Royce transformation journey from design engineering by way of the manufacturing facility to upkeep operations. For over a century, Rolls-Royce has been a power for progress; powering, defending, and connecting individuals all over the place. Immediately, with digital transformation on the forefront, the corporate is redefining how its world-class merchandise are designed, constructed, and maintained. With assist from Siemens and Microsoft, Rolls-Royce is now utilizing AI to streamline manufacturing, enhance engine effectivity, and predict upkeep wants earlier than points come up.
Making clever digital threads a actuality
Grounded in unified operational (OT), enterprise info (IT), and engineering (ET) information, digital threads join each part of producing—delivering well timed, actionable insights to each crew, from design and manufacturing to upkeep and buyer assist. This steady, linked stream of knowledge enriches each stage of the manufacturing worth chain.
With no sturdy information basis, producers will battle to faucet into the complete potential of AI. Knowledge high quality, standardization, and integration are sometimes inconsistent, making insights exhausting to entry and belief. Microsoft Material helps producers overcome these boundaries—turning fragmented information into clever digital threads that energy higher selections, sooner innovation, and operational excellence. Alongside Material and Microsoft Dynamics 365 demos, Microsoft companions AVEVA, Databricks, Kongsberg, and Parsec displayed how AI is influencing real-time manufacturing monitoring and predictive upkeep to gas resilient, environment friendly, and sustainable manufacturing.
Engineering with generative AI
AI is disrupting design and engineering, unlocking new ranges of innovation, pace, and creativity. With generative AI, producers can now quickly discover a variety of prospects, optimizing merchandise for efficiency, manufacturability, and value. Microsoft companions PTC, Sandvik, Schneider Electrical, Eplan, Rescale, and NTT DATA demonstrated real-world purposes of AI reshaping product growth and lifecycle—from accelerated design iterations to predictive simulations. The result’s higher-performing, extra customer-centric merchandise delivered to market sooner and extra effectively.
Getting ready the manufacturing facility edge for AI
AI is redefining manufacturing facility operations. Producers should combine industrial edge options with the cloud to completely capitalize on their store flooring investments. The Microsoft Azure adaptive cloud method captures information from industrial tools belongings and units, normalizing it on the edge, sending insights to the cloud and again. Together with companions Accenture Avanade, Cognite, Litmus, Schneider Electrical, Sight Machine, Rockwell, and Tulip, Microsoft showcased how AI on the edge is reworking real-time manufacturing facility visibility and efficiency monitoring.
Supporting frontline staff with AI brokers
AI transformation is reshaping each facet of producing operations. Because the business grapples with excessive turnover, upskilling the workforce has develop into a essential problem. AI brokers at the moment are giving frontline staff real-time steering to assist them make sooner, better-informed selections. AI-powered brokers are streamlining industrial environments, permitting operators, manufacturing groups, and facility managers to entry insights and optimize processes by way of pure language interactions. By accelerating subject decision and root trigger evaluation, the agent improves day-to-day productiveness and operational resilience. Along with Microsoft 365 Copilot and Microsoft Dynamics 365 Subject Service demos, companions Sanctuary AI and SymphonyAI highlighted how AI and automation are redefining the way forward for frontline work.
Driving AI management and business innovation
The Microsoft theater was busy this 12 months. Moved within the sales space, this house linked enterprise leaders, innovators, and prospects to the specialists, making a discussion board to debate the distinctive challenges dealing with manufacturing and the way AI and cloud applied sciences are serving to tackle them. Listed here are a couple of highlights from the theater:
- “Celebrating ladies in manufacturing” introduced collectively influential feminine voices in manufacturing to discover their profession journeys, achievements, challenges, and recommendation to encourage the subsequent technology of expertise. Thanks to panelists Elise Hersko, Sandra Anderstedt, and Monica Ugwi.
- An Industrial AI management dialog between Roland Busch, Siemens CEO, and Uli Homann, Microsoft CVP of Cloud and AI, who shared their learnings on main in AI. Each agreed that success depends upon a trusted information ecosystem, accountable AI practices, and a dedication to scaling AI initiatives that begin with the shopper.
- Microsoft Clever Manufacturing Award (MIMA) showcase, in partnership with Roland Berger, celebrated the winners of the MIMA, recognizing innovation in sensible manufacturing throughout Europe, Center East, and Africa. The 2025 winners included Continental, Diehl Metering, Philip Morris Manufacturing & Know-how, ZEISS Digital Innovation, plus Cereal Docks and MIPU.
Unlock new prospects with Microsoft
Thanks to the purchasers, companions, and the hundreds of attendees who engaged with the Microsoft sales space all through the week. We’re wanting ahead to HANNOVER MESSE 2026.
Adam Bogobowicz is a seasoned enterprise and expertise skilled with a 30-year tenure within the expertise business. Because the Director of Product Advertising and marketing at Microsoft, he oversees the Industrial Transformation portfolio; the adaptive cloud portfolio, edge and cloud information merchandise enabled by Material, industrial AI product portfolio, and frontline employee suite of merchandise.
